With a strong, visually-focused brand, readers should be able to see a post on Facebook, Instagram or your blog, and immediately know it came from your brand. If you’re working for yourself, or handling every aspect of a client’s digital presence, be sure to keep this board handy throughout your website, social media profiles and content. Keep at it until you get the wow-factor – adjusting the color palette as necessary until you have a beautiful brand inspiration board to reference. If you’re working on your own site, show it to a friend with good taste, and see what they think. Your final product should be something both you and your client respond “WOW!” to. Here’s the vision board I created while working on my own site. This will give you the most legroom to work with and the clearest idea of how their mind operates visually.Īs the board grows, pay attention to any common themes, colors, and imagery that appear. If they seem caught up in creating a cohesive look, communicate that the most useful way to contribute is to pin every image that catches their attention. Keep in mind that the client isn’t the designer in the group. Trust me – almost no one ever minds spending a few hours on Pinterest, especially when it makes them feel productive. When starting a new project, create a shared Pinterest board, and ask your client to pin all the images that catch their attention. Pinterest is a visual search engine, which is why so many of us rely on it to create visions of what we want our home, wedding, closet, or even life, to look like. UNLIMITED DOWNLOADS: 50+ Million Add-Ons & Design AssetsĭOWNLOAD NOW How to Design an Inspiration Board 1. Unfortunately, not all of us can afford Adobe Illustrator, which is what many designers recommend to build an inspirational frame of reference.įortunately, you don’t actually need any fancy services or bundles to make an inspiration board for a beautiful website. This is the moment when having a brand inspiration board comes in handy. When you’re launching a new website (or rebranding an existing one), there’s always a moment right in the beginning when you look at a blank screen and wonder what on Earth you’re going to create. Like most of us, you rely on inspiration in order to build something beautiful. The type of person who meticulously repins images to their “Home Living” board for months before a big move. If this sounds like the kind of nightmare you wake up from in the middle of the night, it’s probably because you’re a Type A planner. Your partner looks at you, wide-eyed and helpless, as they realize you went in with absolutely no game plan, no vision and no inspiration. You bring various cans of paint, slabs of tile and random lighting fixtures home to your partner, who kindly entrusted you with the very serious job of designing the home you’ll spend years in. Imagine walking into Home Depot and totally winging it.
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